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建行蚌埠万达广场支行个人存款新增迈入“巅峰俱乐部”

来源:安徽蚌埠网 作者:本站 发布时间:2019-03-01
旺季营销以来,万达广场支行积极贯彻市分行旺季营销动员会精神,围绕客户需求,坚定树立存款核心理念,全行上下齐心协力,埋头苦干,截止2019年2月2日个人存款新增超亿元,成为蚌

旺季营销以来,万达广场支行积极贯彻市分行旺季营销动员会精神,围绕客户需求,坚定树立存款核心理念,全行上下齐心协力,埋头苦干,截止2019年2月2日个人存款新增超亿元,成为蚌埠分行新增超亿元的网点,荣获巅峰俱乐部称号。

一是提?#23433;季幀?#26089;在去年四季度,支行就对今年旺季营销做好工作安排,年底提前召开旺季动员大会,强调旺季中存款是重中之重,是业务发展的根基,安排客户经理每日晨会带领全行员工学习旺季存款的新产品、优惠政策和营销话术。并在支行存款任务下达后将存款任务分解到人。

二是大堂制胜。在旺季营销期间,网点客户众多,取工资、发奖金、年终奖、包工头发工资等各类业务纷繁复杂,各种类型客户混杂其中,支行特意增配大堂经理,实行“多大堂经理”制度,不上班员工轮流值班,低柜和其他员工只要没有客户在场,一律担任大堂经理,在指导客户自助服务的同时积极宣讲我行的大额存单、惠存通等产品优势,并通过平板提示的商机积极挖掘客户,成功营销多名客户潜力客户共转入资金3000多万,为支行存款冲亿起了有力的作用。

三是源头拓展。针对支行部分有潜力的企业客户,通过部门联动与上门拜访了解年底企业资金结算计划和农民工工资代发。房贷部了解到有一户建筑商有一次?#28304;?#21457;工资意向后紧急支行安排加班批量制卡,并由专人上门为客户激活新卡,最终保证客户资金落地。

四是分户到人。对于存量客户做到责任到人,客户经理和其他员工及时与客户联?#25285;?#20570;好到期理财资金和存款到期资金承接,在当前市场利?#26159;?#20110;下跌的形势,力争通过保险、理财产品等将客户资金挽留在建行。

旺季营销工作正在如火如荼地进行中,支行将进一步做好吸存工作,加大营销力度,坚定围绕存款核心理念,想方设法做好稳存增存工作,综合运用多种渠道,决心为蚌埠分行旺季营销做出更大的贡献。


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