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被外媒争相模仿的小红书,为何在国内被频繁吊打?

来源:安徽蚌埠网 作者:本站 发布时间:2019-03-26
原标题:被外媒争相模仿的小红书,为何在国内被频繁吊打? 小红书有多火? 还记得?#23433;?#20037;火得一发不可收拾的夸夸群吗?小红书上每篇笔记都是堪比夸夸群的存在,不丧、不怼,只有疯

原标题:被外媒争相模仿的小红书,为何在国内被频繁吊打?

小红书有多火?

还记得?#23433;?#20037;火得一发不可收拾的夸夸群吗?小红书上每篇笔记都是堪比夸夸群的存在,不丧、不怼,只有疯狂种草和彩虹屁。知道红遍全球的Instagram吗?他们去年上线的电商和支付功能就是在“借鉴”小红书的模式。

只是这样的小红书,却在加入电商功能后每逢315都要被拉出来“遛一遛”。

去年的315时,小红书被质检总局点名批评,称其在跨境电商?#25945;?#25237;诉率为46.49%,?#25945;?#21453;馈?#24335;?#20026;36.54%,还存在泄露客户信息、产品质量与描述不符、退款难等问题。

今年315前夕,小红书以典型负面的形象登上了《中国消费者报?#32602;?#35813;文章称,小红书因未充分履行采取技术手段或必要措施义务、未完全进到防止消费者个人信息泄露被上海市嘉定区市场监督管理局责令整改并罚款人民币5万元整。

从2015年前起,小红书的母公司行吟信息科技(上海)有限公司被处罚了18次。

登上《中国消费者报》的小红书紧接着就上了微博?#20154;?#31532;一,“小红书笔记代写产业链”伤透了小红薯们的心——那些被热捧的种草笔记,原来只是“商业手段”。

感受到负面影响,小红书迅速作出回应,称已经报警处理,会积极配合调查。然而,即便事情已经过去了一个多星期,有关小红书代写笔记的微信群、QQ群依旧活跃着。

小红书本是一片净土,每篇笔记都堪比“夸夸群”的存在,但在走向商业化的路上却?#20197;?#21508;路围堵,主要原因是自身定位不清晰。

小红书最开始像是Ins与微博的合体,之后加入电商模块又像淘宝,现在加入短视频向抖音、快手靠近……此外,企图转型社交电商的小红书并没有形成完整的商业闭?#32602;?#29992;户种草之后没有合适的购买渠道。?#36824;?#36825;点或许可以在小红书与淘宝等电商?#25945;?#21512;作后得到缓解。

其次是?#25945;?#40664;许刷量,伤了老用户的心。虽然小红书表明“已经报警”态度,但刷量这件事真的能从外界彻底制止吗?说到底还是内部的默许和不作为。

小红书是一个很和谐的社区,其开设的自营电商本应该是最好的流量变现方法,却因监管不力、客服差劲等原因反而成为了拖累。另外,小红书的目标用户为一二线城市的女性,该如何下沉市场获取更多的活跃用户也是亟需思考的事情。返回搜狐,查看更多

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